The art of SEO

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Who Should Read This Book

People who are involved in SEO at any level should consider this book invaluable. This includes

web developers, development managers, marketing people, and key business personnel. If SEO
is not your profession, then this book may serve primarily as a reference. However, if you are
or want to become an SEO practitioner, you will likely want to read it from cover to cover.

After reading the entire text, a new SEO practitioner will have been exposed to all aspects of

the art of SEO and will have laid the necessary groundwork for beginning to develop his SEO
expertise.
An experienced SEO veteran will find this volume useful as an extensive reference to support
ongoing SEO engagements, both internally, within an in-house SEO group or SEO
consultancy, and externally, with SEO clients. Finally, the book will serve as a refresher course
for working SEO practitioners, from the novice to the professional.

Using Code Examples

This book is here to help you get your job done. In general, you may use the code in this book
in your programs and documentation. You do not need to contact us for permission unles you’re reproducing a significant portion of the code.

For example, writing a program that uses
several chunks of code from this book does not require permission. Selling or distributing a
CD-ROM of examples from O’Reilly books does require permission. Answering a question by
citing this book and quoting example code does not require permission. Incorporating a
significant amount of example code from this book into your product’s documentation does
require permission.